01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed knyamed.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel (Medical Wear) stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
1 Critical
10 Important
3 Opportunities
What We Analyzed
- UX & Conversion Design14 findings
- Performance & Speedvs 4 competitors
- Technology & App StackPlatform + 15 apps
- Industry BenchmarksFashion & Apparel (Medical Wear)
Pages Analyzed
- Homepage3 findings
- Collection Pages2 findings
- Product Pages (PDP)4 findings
- Cart & Checkout5 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel (Medical Wear) stores
Add a quick buy button on homepage products so repeat shoppers can reorder in fewer steps
Knya — Mobile
Mafatlal Medfits — Mobile
Observations
- Homepage product tiles have no add-to-bag or buy button.
- Shoppers must open each product page just to buy a scrub they already know.
- Every extra page on mobile adds friction and loses impatient repeat buyers.
Recommendations
- Add a quick buy button on each tile that opens a small size picker.
- Repeat buyers reach the bag faster, which lifts add-to-cart rate.
- Mafatlal Medfits shows a Buy Now button on its homepage products - a common best practice.
Split homepage product sliders into Women and Men so shoppers only see scrubs meant for them
Knya — Mobile
Jaanuu — Mobile
Observations
- Homepage sliders like 'Shop Classic Scrubs' mix women's and men's scrubs in the same row.
- A shopper has to swipe past products for the other gender to find their own.
- Wasted swipes make the row feel cluttered and push fewer relevant products into view, lowering clicks.
Recommendations
- Add a simple Women | Men switch at the top of each homepage slider.
- Shoppers see only relevant styles, so they click through and add to cart faster.
- Jaanuu splits its 'Most-Loved Styles' slider with Women | Men tabs - a common best practice.
Show trust and benefit icons near the top of the homepage so new visitors feel safe buying
Knya — Mobile
Proposed Implementation — Knya Mobile Homepage
Observations
- The first screen shows a banner and a scrolling text strip, but no icons for free delivery, COD, easy exchange or EMI.
- These benefits sit only in a thin top bar that most shoppers skim past.
- First-time visitors comparing scrub brands miss the reasons to trust Knya.
Recommendations
- Add a row of simple icons under the banner: free delivery, COD, easy exchange, easy EMI.
- Clear benefits up front build trust and keep new visitors browsing.
- Mafatlal Medfits lists its benefits right under its banner; an icon row is a standard best practice on leading D2C stores.
Add size and price filters so shoppers quickly find scrubs in their size and budget
Knya — Mobile
Uwears — Mobile
Observations
- The filter covers gender, fabric, style, colour and pockets, but not size or price.
- Shoppers open product after product only to find their size missing or the price off.
- Wasted taps make shoppers more likely to leave the collection.
Recommendations
- Add a size filter that shows only styles in stock in that size.
- Add a price range filter to separate everyday and premium ranges.
- Uwears offers size and price filters on its scrub collections - a standard best practice.
Group all colours of a scrub into one product card so shoppers can browse more styles quickly
Knya — Mobile
Jaanuu — Mobile
Observations
- Each colour of the same scrub is listed as its own product card.
- Shoppers see the same scrub again and again and must scroll a lot to reach a different style.
- Lab coats, ecoflex and other styles sit far down the page, so fewer shoppers discover them.
Recommendations
- List each scrub style once, with colour dots on the card to switch shades.
- Shoppers find the right style faster and see more of the range, which lifts product clicks and add-to-cart.
- Jaanuu, Uwears and FIGS all show one card per style with colour options - a common best practice.
Show the model's height and the size worn next to the size selector so shoppers choose the right fit first time
Knya — Mobile
Jaanuu — Mobile
Observations
- The photos and size area never say how tall the model is or which size they are wearing.
- Shoppers cannot relate the photos to their own build, so they guess, hesitate, or order the wrong size and return it.
Recommendations
- Add one line under the size selector with the model's height and the size they are wearing.
- Clear fit guidance builds confidence to add to bag and cuts size-related returns.
- Jaanuu states its model's height and size worn right under the size selector - a standard practice for apparel brands.
Show the free-gift offer next to Add to Cart so shoppers add one more item to unlock it
Knya — Mobile
The Scrub Life — Mobile
Observations
- Knya's free-gift offer appears only after shoppers open the cart.
- The product page gives no reminder of the gift or how much more to spend for it.
- Shoppers who never open the cart miss the nudge to add another item, so order value stays lower.
Recommendations
- Add a small progress bar under Add to Cart showing how much more to spend for the free gift.
- A visible goal nudges shoppers to add one more item, lifting order value.
- The Scrub Life shows a free tote-bag progress bar right under its Add to Cart button - a common best practice.
Show customer photos in reviews so shoppers can see how the scrubs really look and fit
Knya — Mobile
Uwears — Mobile
Observations
- Reviews are text only, with no customer photos or videos.
- Shoppers cannot see the fabric, colour or fit on real healthcare workers.
- Without visual proof, fit-conscious buyers hesitate and returns go up.
Recommendations
- Ask buyers for photos after delivery, with store credits as a reward.
- Show review photos at the top of the reviews and let shoppers filter to them.
- Uwears shows customer photos at the top of its reviews - a common best practice.
Show recently viewed products so shoppers can quickly return to scrubs they liked
Knya — Mobile
The Scrub Life — Mobile
Observations
- Product pages have no 'Recently viewed' row, even after browsing several scrubs.
- Shoppers comparing colours and fabrics must search or go back to find items they already saw.
- Extra effort to re-find products makes comparison shoppers drop off.
Recommendations
- Add a 'Recently viewed' row near the bottom of every product page.
- Easy return to shortlisted items speeds decisions and lifts add-to-cart.
- The Scrub Life shows a 'Recently viewed products' row on its product pages - a common best practice.
Suggest add-ons inside the cart so shoppers pick up caps or underscrubs before paying
Knya — Mobile
Jaanuu — Mobile
Observations
- The cart shows only the items added, with no product suggestions.
- Shoppers see nothing extra at the moment they are most ready to buy.
- Easy chances to grow the order are missed.
Recommendations
- Show a short row of matching add-ons inside the cart.
- One-tap add-ons lift items per order and order value.
- Jaanuu shows a 'You'll Also Love' row right under its cart total - a common best practice.
Show free delivery in the cart total so shoppers are not worried about extra charges
Knya — Mobile
Jaanuu — Mobile
Observations
- The cart says shipping is calculated at checkout, even though delivery is free.
- Shoppers cannot see their final amount before leaving the cart.
- Fear of hidden charges is a top reason for cart abandonment.
Recommendations
- Replace the note with a 'Delivery: Free' line in the cart total.
- A clear final amount builds confidence and moves shoppers to checkout.
- Jaanuu shows 'Shipping: Free' in its cart total - a standard best practice.
Add a discount code box in the cart so shoppers can apply offers and see their savings
Knya — Mobile
Jaanuu — Mobile
Observations
- The cart has no place to enter a discount code.
- Shoppers holding a code cannot see their final price until checkout.
- Not knowing whether the code works delays or stops the purchase.
Recommendations
- Add a small 'Apply discount code' box above the cart total.
- Seeing the saving before checkout builds confidence and lifts conversion.
- Jaanuu shows a discount code box inside its cart - a standard best practice.
Show available offers to guest shoppers in the cart so they see their savings without signing in
Knya — Mobile
Observations
- Guest shoppers only see a 'Sign in to get more benefits and offers' note in the cart.
- Live offers such as the buy-more savings and the site-wide coupon code are not listed in the cart.
- Guests who don't want to create an account never see what they could save, so some leave.
Recommendations
- List the live offers in the cart for everyone, with one-tap apply for coupon codes.
- Seeing savings upfront removes a reason to hesitate and lifts checkout starts.
- Showing offers without forcing sign-in is a best practice on leading D2C stores.
Offer a quick UPI checkout in the cart so busy shoppers can pay faster
Knya — Mobile
Proposed Implementation — Knya Mobile Cart Drawer
Observations
- The checkout button opens a long contact and address form.
- There is no UPI or saved-details shortcut in the cart.
- Long forms on mobile make many shoppers give up before paying.
Recommendations
- Add a UPI or express checkout button next to the regular checkout button.
- Prefill details for returning shoppers so checkout takes seconds, not minutes.
- Uwears offers a one-step mobile-number checkout; fast checkout is a best practice on leading D2C stores.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel (Medical Wear) stores
Present (15)
Judge.me Reviews
Reviews & Social Proof
Installed and showing ratings on most pages, but newer colour products start with no reviews
Snapmint EMI
Payments & EMI
Pay-now plus two-EMI offer on tiles and product pages
CleverTap
Customer Engagement
Microsoft Clarity
Analytics & Heatmaps
Google Tag Manager / GA
Analytics & Heatmaps
Meta Pixel
Advertising & Tracking
Logbase Upsell (Selleasy)
Upsell & Cross-sell
Drives recommendations on product pages; no add-on block shows inside the cart drawer
ClickPost EDD
Delivery Estimate
Pincode delivery check on product pages
Discounty
Discounts & Offers
Free Gift app
Promotions
ReferRush
Referral & Loyalty
Refer & Earn tab and store credits on orders
GetSiteControl Countdown
Urgency & Promo Banners
Hulk Form Builder
Forms
Nitro Commerce
Personalisation & Identity
Quinn
On-site Widgets
Missing (3)
Express / One-tap Checkout (e.g. GoKwik, Shopflo) Recommended
Checkout Optimization
📈 Fewer steps from cart to payment
Express checkout is rare: 1/10 top fashion stores offer it, so it can differentiate
Wishlist / Save for Later Nice-To-Have
Retention & Engagement
🔄 Brings back shoppers deciding on a set
Present on 10/10 top fashion stores
Fit Finder / Size Recommender Nice-To-Have
Sizing & Returns
📈 More confident size choice, fewer exchanges
Knya has a size chart; a guided fit finder would go one step further
App Stack Assessment
Knya has a mature stack covering reviews, EMI, engagement, delivery estimates, referrals and upsell. The gaps are more about activation than installation: the upsell app is not surfacing in the cart drawer, and reviews do not carry across colour versions. A faster checkout option and a wishlist would round out the set.
Confidential — Prepared for Knya by Growisto | October 2026