01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed knyamed.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel (Medical Wear) stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
4 Critical
8 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design14 findings
- Performance & Speedvs 5 competitors
- Technology & App StackPlatform + 15 apps
- Industry BenchmarksFashion & Apparel (Medical Wear)
Pages Analyzed
- Homepage2 findings
- Collection Pages2 findings
- Product Pages (PDP)5 findings
- Cart & Checkout5 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel (Medical Wear) stores
Add a quick buy button on homepage products so repeat shoppers can reorder in fewer steps
Knya — Mobile
Mafatlal Medfits — Mobile
Observations
- Homepage product tiles have no add-to-bag or buy button.
- Shoppers must open each product page just to buy a scrub they already know.
- Every extra page on mobile adds friction and loses impatient repeat buyers.
Recommendations
- Add a quick buy button on each tile that opens a small size picker.
- Repeat buyers reach the bag faster, which lifts add-to-cart rate.
- Mafatlal Medfits shows a Buy Now button on its homepage products - a common best practice.
Show trust and benefit icons near the top of the homepage so new visitors feel safe buying
Knya — Mobile
Proposed Implementation — Knya Mobile Homepage
Observations
- The first screen shows a banner and a scrolling text strip, but no icons for free delivery, COD, easy exchange or EMI.
- These benefits sit only in a thin top bar that most shoppers skim past.
- First-time visitors comparing scrub brands miss the reasons to trust Knya.
Recommendations
- Add a row of simple icons under the banner: free delivery, COD, easy exchange, easy EMI.
- Clear benefits up front build trust and keep new visitors browsing.
- Mafatlal Medfits lists its benefits right under its banner; an icon row is a standard best practice on leading D2C stores.
Add size and price filters so shoppers quickly find scrubs in their size and budget
Knya — Mobile
Uwears — Mobile
Observations
- The filter covers gender, fabric, style, colour and pockets, but not size or price.
- Shoppers open product after product only to find their size missing or the price off.
- Wasted taps make shoppers more likely to leave the collection.
Recommendations
- Add a size filter that shows only styles in stock in that size.
- Add a price range filter to separate everyday and premium ranges.
- Uwears offers size and price filters on its scrub collections - a standard best practice.
Show each scrub style once with its colours on the tile so shoppers see more of the range
Knya — Mobile
Jaanuu — Mobile
Observations
- The same scrub style repeats as a separate tile for every colour.
- Shoppers scroll past near-identical tiles before reaching other styles.
- Lab coats, ecoflex and other ranges get pushed far down and are seen less.
Recommendations
- Show one tile per style and let the colour swatches switch the photo.
- Shoppers see more styles with less scrolling, so more products get clicked.
- Jaanuu shows one tile per style with colour swatches, as do Uwears and FIGS - a common best practice.
Show the star rating near the price on every colour so each scrub carries Knya's earned trust
Knya — Mobile
FIGS — Mobile
Observations
- Some colours, like the ecoflex wine scrub, show no rating by the price and ask for a first review.
- The same scrub in navy has strong ratings, but that trust does not carry over to other colours.
- Shoppers picking a less-reviewed colour see no proof and hesitate.
Recommendations
- Combine reviews across all colours of the same style.
- Show the stars and review count right by the product name and price on every page.
- FIGS shows its rating and review count right under the product name - a standard best practice.
Add fit guidance beside the size picker so shoppers choose the right size with confidence
Knya — Mobile
FIGS — Mobile
Observations
- The size picker has no fit note, no model size worn and no petite or tall option.
- Fit details are hidden inside a closed 'Details & Fit' section.
- Reviews never mention the buyer's height or size, so fit stays guesswork.
- Size doubt is a leading reason shoppers drop off or send scrubs back.
Recommendations
- Add a one-line fit note and the model's height and size right under the size picker.
- Offer petite and tall lengths, and ask reviewers to share their height and size bought.
- FIGS shows a fit note with Regular and Petite options, and Jaanuu lists the model's size worn - a standard best practice.
Give one clear delivery promise on the product page so shoppers know when their scrubs arrive
Knya — Mobile
Uwears — Mobile
Observations
- A red note warns of a long dispatch time right above an express shipping promise.
- Two different timelines make the delivery date unclear.
- Doubt about delivery at the buy button makes shoppers pause or leave.
Recommendations
- Show one delivery message for the chosen size and colour.
- Place the pincode check next to the add-to-cart button to confirm the date.
- Uwears shows one clear dispatch and delivery note - a standard best practice.
Show matching items on every scrub page so shoppers complete their set in one order
Knya — Mobile
Jaanuu — Mobile
Observations
- A 'Complete the Look' row appears on Classic scrubs but is missing on the premium ecoflex pages.
- On ecoflex pages the suggestions start with the men's version of the same scrub.
- Shoppers buying the premium range get no prompt to add a cap, underscrub or jacket, so order value stays low.
Recommendations
- Show 'Complete the Look' on every scrub page, including ecoflex.
- Lead with the matching pant, then cap, underscrub and jacket, each with a clear Add button.
- Jaanuu shows a 'Shop the Look' row of matching pants and jackets on its product pages, and FIGS adds 'Complete The Set' by its add-to-bag button - a common best practice.
Show customer photos in reviews so shoppers can see how the scrubs really look and fit
Knya — Mobile
Uwears — Mobile
Observations
- Reviews are text only, with no customer photos or videos.
- Shoppers cannot see the fabric, colour or fit on real healthcare workers.
- Without visual proof, fit-conscious buyers hesitate and returns go up.
Recommendations
- Ask buyers for photos after delivery, with store credits as a reward.
- Show review photos at the top of the reviews and let shoppers filter to them.
- Uwears shows customer photos at the top of its reviews - a common best practice.
Suggest add-ons inside the cart so shoppers pick up caps or underscrubs before paying
Knya — Mobile
The Scrub Life — Mobile
Observations
- The cart shows only the items added, with no product suggestions.
- Shoppers see nothing extra at the moment they are most ready to buy.
- Easy chances to grow the order are missed.
Recommendations
- Show a short row of matching add-ons inside the cart.
- One-tap add-ons lift items per order and order value.
- The Scrub Life shows a 'You may also like' row inside its cart - a common best practice.
Add reassurance next to the checkout button so first-time buyers feel safe to pay
Knya — Mobile
The Scrub Life — Mobile
Observations
- Below the checkout button there is only a tax note.
- Exchange, COD and secure payment messages from the product page disappear in the cart.
- Doubt at the final step leads to abandoned carts.
Recommendations
- Add a small strip under checkout: easy exchange, COD available, secure payment.
- Reassurance at the last step lifts the share of shoppers who start checkout.
- The Scrub Life shows 'UPI & Cards Accepted, 0 Extra Cost' right above its checkout button - a standard best practice.
Show free delivery in the cart total so shoppers are not worried about extra charges
Knya — Mobile
Jaanuu — Mobile
Observations
- The cart says shipping is calculated at checkout, even though delivery is free.
- Shoppers cannot see their final amount before leaving the cart.
- Fear of hidden charges is a top reason for cart abandonment.
Recommendations
- Replace the note with a 'Delivery: Free' line in the cart total.
- A clear final amount builds confidence and moves shoppers to checkout.
- Jaanuu shows 'Shipping: Free' in its cart total - a standard best practice.
Add a discount code box in the cart so shoppers can apply offers and see their savings
Knya — Mobile
Jaanuu — Mobile
Observations
- The cart has no place to enter a discount code.
- Shoppers holding a code cannot see their final price until checkout.
- Not knowing whether the code works delays or stops the purchase.
Recommendations
- Add a small 'Apply discount code' box above the cart total.
- Seeing the saving before checkout builds confidence and lifts conversion.
- Jaanuu shows a discount code box inside its cart - a standard best practice.
Offer a quick UPI checkout in the cart so busy shoppers can pay faster
Knya — Mobile
Proposed Implementation — Knya Mobile Cart Drawer
Observations
- The checkout button opens a long contact and address form.
- There is no UPI or saved-details shortcut in the cart.
- Long forms on mobile make many shoppers give up before paying.
Recommendations
- Add a UPI or express checkout button next to the regular checkout button.
- Prefill details for returning shoppers so checkout takes seconds, not minutes.
- Uwears offers a one-step mobile-number checkout; fast checkout is a best practice on leading D2C stores.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel (Medical Wear) stores
Present (15)
Judge.me Reviews
Reviews & Social Proof
Installed and showing ratings on most pages, but newer colour products start with no reviews
Snapmint EMI
Payments & EMI
Pay-now plus two-EMI offer on tiles and product pages
CleverTap
Customer Engagement
Microsoft Clarity
Analytics & Heatmaps
Google Tag Manager / GA
Analytics & Heatmaps
Meta Pixel
Advertising & Tracking
Logbase Upsell (Selleasy)
Upsell & Cross-sell
Drives recommendations on product pages; no add-on block shows inside the cart drawer
ClickPost EDD
Delivery Estimate
Pincode delivery check on product pages
Discounty
Discounts & Offers
Free Gift app
Promotions
ReferRush
Referral & Loyalty
Refer & Earn tab and store credits on orders
GetSiteControl Countdown
Urgency & Promo Banners
Hulk Form Builder
Forms
Nitro Commerce
Personalisation & Identity
Quinn
On-site Widgets
Missing (3)
Express / One-tap Checkout (e.g. GoKwik, Shopflo) Recommended
Checkout Optimization
📈 Fewer steps from cart to payment
Express checkout is rare: 1/10 top fashion stores offer it, so it can differentiate
Wishlist / Save for Later Nice-To-Have
Retention & Engagement
🔄 Brings back shoppers deciding on a set
Present on 10/10 top fashion stores
Fit Finder / Size Recommender Nice-To-Have
Sizing & Returns
📈 More confident size choice, fewer exchanges
Knya has a size chart; a guided fit finder would go one step further
App Stack Assessment
Knya has a mature stack covering reviews, EMI, engagement, delivery estimates, referrals and upsell. The gaps are more about activation than installation: the upsell app is not surfacing in the cart drawer, and reviews do not carry across colour versions. A faster checkout option and a wishlist would round out the set.
Confidential — Prepared for Knya by Growisto | October 2026