01
Audit Overview
Your store's untapped revenue potential — and how to unlock it
Why We Created This Audit
We analyzed knyamed.com the same way we've audited 350+ e-commerce stores — looking for the specific gaps between your current experience and what top-performing Fashion & Apparel (Medical Wear) stores deliver. Every finding in this report is a revenue opportunity backed by industry data and competitive benchmarks.
3 Critical
7 Important
2 Opportunities
What We Analyzed
- UX & Conversion Design12 findings
- Performance & Speedvs 3 competitors
- Technology & App StackPlatform + 15 apps
- Industry BenchmarksFashion & Apparel (Medical Wear)
Pages Analyzed
- Homepage2 findings
- Collection Pages2 findings
- Product Pages (PDP)4 findings
- Cart & Checkout4 findings
This audit was prepared by Growisto — a CRO-led Website development team behind 167% conversion growth for Atomberg, 46% CR lift for TyresNmore, and 350+ e-commerce projects.
03
UX & Conversion Findings
Page-by-page analysis with visual comparisons against top Fashion & Apparel (Medical Wear) stores
Add a quick add-to-cart option on homepage product tiles so returning shoppers can reorder a favourite scrub without opening every page
Knya — Mobile
Mafatlal Medfits — Mobile
Observations
- Homepage product rows show rating, colours and EMI, but no add-to-cart on the tile.
- Repeat buyers restocking a favourite fit must open a full product page for every purchase.
- Each extra page load on mobile slows the path from browsing to cart.
Recommendations
- Add a compact quick-add on each tile that opens a size picker for top and bottom.
- Keep the colour swatches on the tile so shoppers can switch shade before adding.
- Mafatlal Medfits puts a Buy Now button directly on each homepage product tile.
Add a row of trust and benefit icons near the top of the homepage so first-time visitors see why Knya is the safe choice before they scroll
Knya — Mobile
Proposed Implementation — Knya Mobile Homepage
Observations
- The first screens show a hero, a scrolling text strip and category tiles, but no row of trust or benefit icons.
- Free delivery, COD, easy exchange and EMI are mentioned only in a thin top bar, where they are easy to miss.
- New visitors comparing several scrub brands get no quick visual proof of what Knya guarantees.
Recommendations
- Add a compact icon row under the hero covering free delivery, COD, easy exchange and EMI.
- Keep each icon to a short label and link it to the relevant policy.
- None of the three peers shows a trust icon row near the top yet - a chance for Knya to stand out.
Add size and price filters to the collection so shoppers can narrow scrubs to what fits and what suits their budget
Knya — Mobile
Uwears — Mobile
Observations
- The filter list covers gender, category, fabric, style, colour, pockets and stethoscope finish, but not size or price.
- Shoppers cannot narrow by size or budget before opening product pages.
- Gender is offered as a filter inside a collection that is already gender-specific.
Recommendations
- Add a size filter that reflects live availability of tops and bottoms.
- Add a price range control to separate everyday and premium fabric ranges.
- Uwears offers Size and Price filters on its scrub collections.
Group the colour options of each scrub into a single tile so shoppers can compare styles faster instead of scrolling past repeats
Knya — Mobile
Uwears — Mobile
Observations
- The women's grid lists the same Classic V-neck as separate tiles, one for each colour.
- Neighbouring tiles repeat the same name, rating, price and EMI line and differ only in shade.
- Repeats push other styles, such as ecoflex, lab coats and underscrubs, further down the page.
Recommendations
- Show one tile per style and let the colour swatches change the tile image in place.
- Keep the swatch row and show the total number of colours, so range is still visible.
- Uwears shows one tile per style, with every colour as a swatch on that tile.
Carry the rating and review count across every colour of a scrub so newer shades inherit the trust the bestseller colour has earned
Knya — Mobile
Uwears — Mobile
Observations
- The wine ecoflex page shows no rating beside the price, and its review block invites the shopper to be the first reviewer.
- The navy ecoflex page carries a high rating with a large review count, so the same fabric looks proven in one colour and unproven in another.
- Collection tiles show a high rating on every colour, so the product page does not back up the promise.
Recommendations
- Combine reviews across the colour versions of a style so every colour shows the shared rating.
- Show the rating and review count beside the price on every product page, linked to the reviews block.
- Uwears shows stars with the review count directly above the product name.
Align the dispatch note with the express shipping promise so shoppers are not put off at the moment they decide to buy
Knya — Mobile
Uwears — Mobile
Observations
- A red note gives a long dispatch window just above a promise of express shipping.
- Two different timelines beside the add-to-cart button leave the delivery date unclear.
- The pincode check sits further down, after the shopper has already read the warning.
Recommendations
- Show one clear delivery message for the selected size and colour.
- Move the pincode estimate next to add-to-cart so the date is answered up front.
- Uwears pairs a Fastest Dispatch badge with one clear ships-within and delivery-within note.
Build out the recommendations under each scrub so shoppers add a matching cap, lab coat or stethoscope in one visit
Knya — Mobile
Proposed Implementation — Knya Mobile PDP
Observations
- The recommendation row holds just two items, and the first is the men's version of the same scrub.
- No complete-the-set suggestions such as caps, underscrubs or lab coats appear on this page.
- A high-intent page is not being used to grow basket size.
Recommendations
- Match recommendations to the shopper's gender and keep other colours of the same style separate.
- Add a complete-the-set row with caps, underscrubs and lab coats.
- None of the three peers offers complete-the-set suggestions yet - a chance to lift basket size ahead of them.
Add customer photos and videos to the product reviews so shoppers can see how a scrub really fits and falls on a working professional
Knya — Mobile
Uwears — Mobile
Observations
- The Classic women's navy page shows a strong rating and a long review count, but the review cards are text only.
- No customer-uploaded photos or videos appear in the reviews that load, so fit and fabric are described but never shown.
- A curated strip of doctor photos sits above the reviews, but it is separate from verified buyer reviews.
Recommendations
- Invite photo and video reviews after delivery, with an incentive such as store credits.
- Show review photos in a gallery beside the rating summary and let shoppers filter to reviews with pictures.
- Uwears shows customer photos at the top of its reviews and lets shoppers sort to reviews with pictures.
Add recommended add-ons inside the cart drawer so shoppers pick up a cap, underscrub or stethoscope before checking out
Knya — Mobile
The Scrub Life — Mobile
Observations
- The cart drawer lists the items and a gift box, with a large empty gap above the totals.
- No suggested add-ons appear at the moment of highest purchase intent.
- Caps, underscrubs and stethoscopes exist in the catalogue but the cart never surfaces them.
Recommendations
- Fill the empty space with a short add-on row matched to what is already in the cart.
- Let shoppers add an item in one tap, with size preselected where possible.
- The Scrub Life shows a You may also like row inside its cart.
Add reassurance next to the checkout button so first-time buyers feel safe about exchanges, COD and payment before they pay
Knya — Mobile
The Scrub Life — Mobile
Observations
- Beneath the Check out button there is only a tax note, with no exchange, COD or secure payment cue.
- Those reassurances appear on the product page but disappear in the cart.
- Fit-sensitive apparel buyers look for an easy exchange before committing.
Recommendations
- Add a compact strip under Check out: easy exchange, COD available, secure payment.
- Link the strip to the exchange policy for a quick read.
- The Scrub Life shows UPI and cards accepted, at no extra cost, right above its checkout button.
Show free delivery in the cart summary so shoppers stop wondering about shipping cost before they check out
Knya — Mobile
Proposed Implementation — Knya Mobile Cart Drawer
Observations
- The summary ends with a note that shipping is calculated at checkout, even though delivery is free site-wide.
- The free delivery benefit is not visible at the point of commitment.
- Uncertainty about extra charges can lead shoppers to leave at this step.
Recommendations
- Replace the note with a Free delivery line in the summary.
- Add the expected delivery window and COD availability beside it.
- None of the three peers shows free delivery in the cart yet - all defer shipping to checkout.
Offer a faster checkout option in the cart so busy shoppers can pay with UPI or a saved account in fewer steps
Knya — Mobile
Proposed Implementation — Knya Mobile Cart Drawer
Observations
- The Check out button leads to a full contact and address form.
- No UPI or one-tap pay shortcut is offered in the cart drawer.
- Busy clinicians ordering between shifts benefit from fewer fields to fill.
Recommendations
- Add a UPI or wallet express button beside Check out.
- Prefill address details for returning shoppers who log in.
- Uwears opens a one-step mobile-number checkout straight from its cart.
04
App Ecosystem
What's installed vs what's missing from best-in-class Fashion & Apparel (Medical Wear) stores
Present (15)
Judge.me Reviews
Reviews & Social Proof
Installed and showing ratings on most pages, but newer colour products start with no reviews
Snapmint EMI
Payments & EMI
Pay-now plus two-EMI offer on tiles and product pages
CleverTap
Customer Engagement
Microsoft Clarity
Analytics & Heatmaps
Google Tag Manager / GA
Analytics & Heatmaps
Meta Pixel
Advertising & Tracking
Logbase Upsell (Selleasy)
Upsell & Cross-sell
Drives recommendations on product pages; no add-on block shows inside the cart drawer
ClickPost EDD
Delivery Estimate
Pincode delivery check on product pages
Discounty
Discounts & Offers
Free Gift app
Promotions
ReferRush
Referral & Loyalty
Refer & Earn tab and store credits on orders
GetSiteControl Countdown
Urgency & Promo Banners
Hulk Form Builder
Forms
Nitro Commerce
Personalisation & Identity
Quinn
On-site Widgets
Missing (3)
Express / One-tap Checkout (e.g. GoKwik, Shopflo) Recommended
Checkout Optimization
📈 Fewer steps from cart to payment
Express checkout is rare: 1/10 top fashion stores offer it, so it can differentiate
Wishlist / Save for Later Nice-To-Have
Retention & Engagement
🔄 Brings back shoppers deciding on a set
Present on 10/10 top fashion stores
Fit Finder / Size Recommender Nice-To-Have
Sizing & Returns
📈 More confident size choice, fewer exchanges
Knya has a size chart; a guided fit finder would go one step further
App Stack Assessment
Knya has a mature stack covering reviews, EMI, engagement, delivery estimates, referrals and upsell. The gaps are more about activation than installation: the upsell app is not surfacing in the cart drawer, and reviews do not carry across colour versions. A faster checkout option and a wishlist would round out the set.
Confidential — Prepared for Knya by Growisto | October 2026